Why Submit to Directories? by Christina Miller

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Why Submit to Directories?
by Christina Miller

Why should you even bother with directory submissions? They can be tedious and time-consuming, so it's no wonder that some webmasters don't like to use them. It's their loss, as they are missing out on a great source of free, keyword-targeted, relevant, backlinks.

Obviously, we all know that backlinks are the key to high search engine rankings. The problem then becomes how to get high-quality backlinks without spending too much of your money or time. This can be especially difficult if you are in a highly-competitive niche because you will need even more backlinks to compete.

This is where submissions to free web directories come in to play. There are already hundreds of quality, SEO-friendly directories out there, with even more new ones being created almost every day. Not only that, but there are several sites with comprehensive directory lists, allowing you to easily keep up with all the new additions.

In addition to giving you a large quantity of backlinks, directory submission also gives you greater control over the text of those links. The beauty of free web directories is that they give you complete control over the way your link is listed. You can choose your own keyword-rich anchor text, site description, and keyword set. By rotating different titles, you can easily optimize your link-building for several different keywords. Using your business name in the anchor text of your directory submissions will also help you build awareness for your brand.

As the search engines continue to crack down on paid links and link farms, directory submissions will become an even better alternative. Relevancy of the site giving the link is becoming a more important factor in determining the quality of that link. Well-categorized directories will give you a link surrounded by similar content related to your niche, which is usually better than the random page of links you get from FFA sites or link farms.

Directory submissions should only be part of a successful link-building strategy, of course. There is no one method that should be used to the exclusion of all others. When done as a part of a larger plan, directory links can give your site a much-needed initial boost and help you optimize for secondary keywords as well.

Author's Biography:

Get more backlinks with less effort! Our 100% automatic directory submitter now includes over 300 SEO-friendly directories ready to give you links. Visit us at http://www.lazyseo.com and sign up now!

Posted on: March 30,2008

Email: cmill41@yahoo.com
Website: http://www.lazyseo.com