5 Tips on Using Private Label Content by Dechen Lau

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5 Tips on Using Private Label Content
by Dechen Lau

Private Label Content is becoming increasingly popular as people
join the rush to fill their websites with high-quality
information. Admittedly, you can have articles written by
freelance writers at sites like Elance or Rentacoder, but it gets
expensive. For those who are not yet generating a high income
through AdSense or affiliate sales, Private Label Content (PLC)
provides a welcome alternative.

=== What is Private Label Content? ===

PLC generally refers to articles, e-books and manuals that are
free for subscribers to use as they wish. There are a few
restrictions, however: you cannot claim copyright to PLC, or
submit it to article sites, unless you change the content
significantly. (Interpret 'significantly' as 'unrecognizable as
the original article'.) The cost of membership varies, but
typically ranges from around $24 to $67 a month. For this you
might receive anywhere from 150 to 300 articles per month. Some
sites also offer graphics (e-book covers and site header
graphics) and even ready-made sales letters.

To use PLC to the best advantage, you need to be aware of a few
things.

=== 1. How Can You Use PLC Articles? ===

The most common use for PLC articles is to provide useful,
interesting content for websites. There are other uses, however.
Think about your immediate needs. If you require an incentive for
people to sign up for your newsletter, you can offer an e-book or
training manual made up from PLC articles. It's easy to tweak
these to be more relevant to your website and your clients. (As
well as putting yourself in Google's shoes, put yourself in your
clients' shoes. What do they most need to know?)

You could also create an e-course (anything from 6 to 52 articles
- a short e-course, or one that offers an article for each week
of the year). This gives you an excellent reason to stay in touch
with your clients.

=== 2. How Can You Alter PLC Articles? ===

Submitting articles to public article directories along with your
resource box is a great way to generate traffic to your
web-sites. However, many directories don't allow you to submit
duplicate content - ie, you have to submit your own unique
article. Therefore, when submitting an article that you obtained
from a private label content resource, it's advisable to first
alter the article before submission. Here are a few tips in that
regard...

(a) Change the title of the article. If you are using
keyword-optimized articles, make sure you keep the keyword in the
title - but be creative about the words that surround it. So if
your article is based on the keyword

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Posted on: December 11,2005

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