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Back Giving Retail A Customer-Friendly Touch by Deepa Verma Giving Retail A Customer-Friendly Touch Why Retail Outlets Today Must Have Touch Screen Kiosks As the retail business in India gets more organised and better managed, and customers become more discerning, the need for creating a more engaging buying experience is being felt. As a medium, the Touch Screen Kiosk with its interactivity, dynamic user experience and data-capture potential is perfectly suited for in-shop applications. Here are five good reasons for retail outlets to use touch screen kiosks: 1 The sheer novelty of the medium leads customers into a closer interaction with the brands/products available at the outlet. The information communicated is an important step for initiating a transaction. 2 A kiosk resolves that eternal conflict that arises because of the gap between what customers want to know and what salespersons want to tell the customers, by enabling customers to access information in line with their needs and at their own pace. 3As customers become more discerning, they seek more variety… more choices. For retail outlets, it is usually not possible (or feasible) to stock or display all the models, styles or variants of a particular product. A kiosk is the best way to showcase all these for customers. 4 Retail outlets that enjoy high footfall levels need kiosks to take the pressure off their counter staff. Browsers can interact with the kiosk before approaching the sales staff with a well-informed purchase decision. In the long run, this enhances both productivity and profitability. 5 Given the inherent difficulties in ensuring parity of knowledge and communication skills among retail counter staff, a kiosk is the best way to ensure that the product information and brand message is communicated to the customer in a uniform manner that fits the image and personality of the brand. Author's Biography: This news release is entirely a personal opinion. It should not be misconstrued as an advice.For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact deepa.author@gmail.com or visit http://www.istrat-india.com.
Istrat a professionally managed New Media company specialize in creative solutions in the areas of Digital films and Presentations, Web solutions including both Internet and Intranet applications. ), Touch Screen Kiosks and specialised E-learning Solutions for corporate training.
Istrat is well known for quality products and impeccable services. The digital scripted, directed complemented with imaginative after 3D effects & 2D animation, voiceovers, music.
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