How to Lose a Customer by Patricia Brucoli

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How to Lose a Customer
by Patricia Brucoli

You are doing everything you can to get traffic. Now you have the traffic but it is not converting to a sale? There are a lot of common 'techniques' people use that turn people off after they get to their sites and it is a real waste. Awareness is good, but action is the only way to avoid these mistakes. Let's figure out what may be driving people away from your site and causing you to lose business, and make the necessary changes.

Marketing: Once you have developed your website, the hard part begins. You have to market your website in order to get traffic. There is no use in spending time and money creating your website, if you fail to market it. Follow-through and market aggressively. Successful marketing requires a great deal of momentum. Don't think - put up an ad someplace and this is good. Yes this is good, but it is not enough. You need to try lots of different avenues. If one way is good, twenty is better. You will find there are plenty of internet marketing resources that are free, make use of these, in addition to any paid advertising methods you may employ.

Do Counters Help? If your visitor counter shows a low number, that is a psychological turn-off. It says 'hello, this site is new and unproven', or is not very popular. If you don’t want to take the visitor counter off your site many third party counter scripts like Statcounter offer you the option to hide the counter. Keep your stats in the admin area, and for your eyes only.

Too Many 'Bells and Whistles'. Keep your website simple and easy to navigate. There are so many clever things you can add to your website, but they are only going to distract the visitor and may even send them off to find out how to get one - not your product, but the gimmick. As well, things like flash presentations, slow down your page load a lot. Animated graphics and other large graphics, as well as automatic loading videos and audio also slow your page load. Maybe create a splash page for your

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Posted on: November 19,2006

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