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Back Designing Your Splash Page for TEs by Ray Herold In an earlier article, I explained a number of techniques for successfully using Traffic Exchanges (TEs) to promote your product and service websites. Among the most important of those techniques was the use of Splash Pages in the Traffic Exchange surf rotation rather than the actual site. The reason is simple, but requires an understanding of the how Traffic Exchanges function. In most cases, your main sales site contains a great deal of information. This would include the products/services you offer, information about you and/or your company, contact information, and so on. For your promotion efforts outside of Traffic Exchanges, you do of course want to present as much information as possible. However, using your main site in a traffic exchange doesn't often result in a high conversion rate. The reason: the typical traffic exchange only shows the site for 10-20 seconds in the surfframe (rotator) before the TE user is allowed to Author's Biography: Ray has over 30 years of experience in the Information Technology and Business fields. He has been a Systems Analyst, Database and Network Administrator, Website Developer and Project Manager, IT Architect and Director of IT. Ray has owned a number of successful online businesses, including several current ones. He is also the author of several books and numerous magazine articles.
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