SEO Steps for Writing Web Content by Manan Nagpal

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SEO Steps for Writing Web Content
by Manan Nagpal

Need a plan of action and strategically different approach to conventional marketing content???

In present era the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the web site. Without quality content on the site concept on search engine optimization is a myth. In coming lines going to take you through the journey that clear your understanding in context of content writing. The content, playing the role of a silent salesman can either make or break your website. So, here we present to you few effective ways which will definitely help in persuading the users.

1. Identify a topic - This is of course key when it comes to developing a successful series . Pick a manageable topic that will serve as your website niche. A search engine friendly website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one-and I do mean one-main area that will serve as your niche.

2. Do Keyword Research- Use a keyword research tool to determine what keywords and keyword phrases are being searched for most. I recommend the following tools:

a. Google Keyword Research Tool - Free

b. Wordtracker - Free Trial (I find that it's a bit overkill for typical SEO jobs)

c. Yahoo Keyword Tool - Gives precise numerical activity of searches
The goal of your keyword research is to obtain a list of keyword phrases relevant to your website's theme. Note the levels of searches being conducted for the various phrases. This will help you determine what you want your keywords to be.

Tip: Google's Keyword Research Tool allows you to add your keywords to a list and export them into an Excel file.

3. Determine Main Keyword Phrase (Main KP) - First, rank the keyword phrases you discover in the order of importance. The keyword phrases that are searched for the most should get higher ranking than the ones with no searches.
Second, rank the keyword phrases in terms of competition. If you find a phrase with a high search volume but a small amount of advertiser competition, you can bet that it will likely have less competition in the natural search area as well.
Choose the keyword phrase to be the Main KP of your site that does all of the following:

a. Has the most searches with the least competition

b. Accurately describe your web site's chosen theme

c. Describes your product or service in a very common way

d. Includes your main geo-target (city, state, country)

4. Determine your secondary Keyword Phrases (secondary KPs) - The remaining keyword phrases play an important role in the content of your website. Keep your ranked list handy for integrating into your website's content. In fact, these secondary keyword phrases will later become the Main KPs of the interior pages of your Web site.

5. Pick a Title - Start writing the content of your web sites interior pages before you write the home page. Decide how many pages of content your site will have and select one keyword phrase from your research that most closely relates to your theme and meets your objectives. Starting with only 3-5 pages when you first launch the website. You can always add more pages later.

6. Start writing interior pages- Start by putting your keyword phrase on the page. This will be your title. Research your page topic and write basic facts pertaining to the keyword phrase. Keep in mind that it's facts that people are looking for and stay away from all forms of puffery. Give the facts without a lot of hype. This will naturally pull more keywords into the equation. Feel free to weave keywords into your content, but be careful not to overdo it as you can set-off Google's penalty triggers.
If you find yourself writing sentences just to incorporate keywords-don't. Stop yourself and get back to the topic. If you are really writing on topic, keywords should flow naturally.

Web Content Writing Tips

a. Write scannable text People scan the web; they don't read it so write text that can be scanned
i. Use bullets like they are on sale two for one
ii. Bold keywords
iii. Use a combination of compelling and keyword rich headings
iv. Use headings liberally (practically for each paragraph)
v. Write short, choppy sentences (long ones are for print)
vi. Use the shortest word possible to get your point across
vii. Write at the 9th grade level (even Rhodes Scholars prefer this when scanning)

b. Remember your goal is to provide information- The search engines today have become answer engines. People come on line wanting an answer to their question. Providing the answer to these information hungry visitors will help you put them at ease, gain credibility and build rapport. Credibility and rapport online can lead to the same in person when that visitor becomes a lead.

c. Incorporate KPs and Keywords- Add keywords liberally, but don't make it sound unnatural. It's wise to add them to the beginning of sentences, paragraphs and headings. The very end of the page is also important. Staying on topic is one sure way to get more than enough keywords on the page. Be sure not to over do it. You need a keyword density of 6% per phrase to get real recognition from search engine crawlers. More than that can get you penalized.

d. Don't try to sell too soon or too hard! - Save your sales copy for the end.

Author's Biography:

Brought to you by : http://www.vizmarketing.com/

Posted on: April 19,2008

Email: manan@tisidiasupport.com
Website: http://www.vizmarketing.com