Why Web Designers Need to Understand Internet Marketing by Larry Lefkowitz

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Why Web Designers Need to Understand Internet Marketing
by Larry Lefkowitz

Have You Heard This Story?

You're a designer, a perfectionist that dives deep and creates a work of beauty for your client.

Cheerio, job well done. You and your client are very happy, looking at that sexy site with cutting edge graphics. Can't get enough of it. Can't wait 'til it goes live. You're both ecstatic.

But not for long. Your client may soon be ticked off---and asking you a lot of difficult questions.

Why? Because beauty is only skin deep. Your client built the site to sell stuff --- a lot of stuff. But it's not going to happen with this site, because it's missing critical elements that would greatly increase its chances of success.

Sound familiar?

This never would have happened if you understood the principals of Internet marketing.

Once you do, you will notice a transformation in your client relationships. You'll be speaking their language. Your considerable design skills will be used to accomplish the ultimate goal of the site: to make lots of money. All of a sudden your clients love you, and word gets out that you know how to get the job done.

Think Like a Marketer First and a Designer Second

The fact is that, those designers who understand the bigger picture and are able to include the proper marketing components have a significant competitive advantage.

Author's Biography:

Larry Lefkowitz is a professional freelance web designer with 8 years experience. He has created literally hundreds of sites for large and small business, government, charitable organizations and individuals. He strongly believes that web designers can increase their effectiveness and gain a strong competitive edge by incorporating marketing principals in their work. A NY native, he's lived FL for 26 years. He attended the University of Colorado.

Posted on: June 2,2008

Email: larry@webmarketingfordesigners.com
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