5 Important Rules in Website Design by Matt Chua

Back

5 Important Rules in Website Design
by Matt Chua

There are literally thousands of tools that are available on the market to help you choose keywords to optimize your WebPages, but one of the most underutilized tools that you should be using is your web logs. Your web log is the key to telling you who and how people are finding your website. It will also tell you if there are new trends in which people are actually finding your website by keywords or phrases that you may not necessarily have optimized for. All internet marketing and search engine experts will tell you that if you are not in the top 5 records of any search engine results then you are simply not going to get any traffic. For more information logon to www.offline-promotion.com .This has a certain element of truth to it but is not totally correct. In fact we have had a couple of WebPages recently that were not optimized for any specific keywords or phrases, but these pages have been pulling 50 hits a day, leading to sales even though it was on the 95th page of the search engine results. To pull 50 hits a day off a keyword on the 95th page obviously prompted my interest and this is the point that I want to bring to your attention. The only reason that we were able to find this out was that we have the ability to review our own web logs. Let me explain how this works … Every time you visit a website you leave a small piece of information that the website owner can in fact collect. The information you leave behind includes the page you visited, your IP number and a series of raw data that includes the website that referred you to the site, your browser, the language you are using, the operating system you are using, session details, character set etc. As the website owner you are able to collect this information and use it to help you focus your site or identify that your search engine optimization program is working. For example, if a person goes to the Google search engine and searches on the term

Author's Biography:

Posted on: December 25,2006

Email: watervapor99@yahoo.com
Website: http://www.affiliatebymatt.com