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Back Four C's of Quicker Load Time by Kimberly Bodane Studies have shown that regardless of how great your content may be, you have approximately 8 seconds for your page to load, before a majority of viewers will opt to hit the road. This means you could have a truly content rich, graphically pleasing source of entertainment - but if you can't match it with acceptable load times, it won't matter in many cases. The trick is to not necessarily ditch your images, but rather to optimize them. Then it is just a matter of sharpening and polishing the coding for your content. Crop & Resize - When trying to post a picture, remember what you're attempting to display, and have that be the focal point of your image. There is no need to take a picture of your cat, and include the entire living room with it. Cropping will make it so the focal point of your image is not only more readily noticeable to your viewers, but working for you in terms of saving space and bandwidth on your page. Same goes for resizing. Nobody needs to see a photo of a birthday cake that is 400 pixels high by 600 pixels wide when a 200x200 will suffice just fine, and probably look just as nice. Compress, Compress, Compress - This is one of the easiest, most important tasks a webmaster can do. This is something you'll want to be sure and do after you've got your image to an acceptable size, but it will really make a huge difference in load times, especially if you have multiple images on a given page. Compressing an image simply means reducing the image's bandwidth load by reducing enough bytes to where it is unnoticeable to the human eye, but allows the image to load much faster on the browser. There are several good online sites to use compression, cropping and resizing tools, if you're not already familiar with the compression tool readily available in most image design software like Paint Shop Pro and Adobe Photoshop. Control Parameters - This means, make sure you define width and height attributes for your images and tables. Don't let the browser decide, guess, or waste time trying to figure it out. Setting guidelines to tell it just how wide and high your image should be, will help tremendously with load times. Always use uniform attributes (ie. width= Author's Biography: Learn the tips, ticks and tactics used by Internet marketing professionals to obtain a high raking web site.
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