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Back Are You Ready When the Media Calls? by Penny C. Sansevieri Are you prepared for the media to call you? If you're not, you should be. Pitching is great, but if you're not ready when the call finally comes in, it is really just a wasted effort. Most authors go about their routine of sending press releases, e-mailing pitches or mailing books, but they're unprepared for the caller that says, Author's Biography: Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the �roadmap to publishing success.� Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright � 2005 Penny C. Sansevieri
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