Fatal PR: Mistakes Authors Make on Their Campaigns by Penny C. Sansevieri

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Fatal PR: Mistakes Authors Make on Their Campaigns
by Penny C. Sansevieri

Any author who is driving their own PR campaign knows that often times marketing and media can be an uphill battle. Many times authors are pitching and promoting themselves with minimal results. It can be tedious and frustrating and sometimes lead them to make fatal PR mistakes that can cost them their campaign.

One of the first, and potentially most fatal, is thinking that one or two media appearances are going to wing your book into the bestseller spotlight. Media works when it�s done consistently and often it takes months, and in some cases years, for you to reach your own

Author's Biography:

Penny C. Sansevieri

The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed

the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the �roadmap to publishing success.� Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com

Posted on: May 27,2005

Email: penny@amarketingexpert.com
Website: http://www.amarketingexpert.com