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Back Never (ever) Sell Your Book by Penny C. Sansevieri So you�re all ready to promote your book. You�ve got a great press kit, a polished bio, and a letter-perfect press release. Now you�re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their books. Remember it�s not about the book, it�s about what the book can do for the reader. Finding the benefits to your book might seem like a pretty simple task and touting that Author's Biography: Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the �roadmap to publishing success.� Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright � 2005 Penny C. Sansevieri
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