Refining Your Elevator Pitch by Penny C. Sansevieri

Back

Refining Your Elevator Pitch
by Penny C. Sansevieri

Imagine this: You're in the elevator with the producer of your favorite show. The program you've been trying to get on for years. What would you say to this person? Would you comment on the weather? Perhaps lament about the price of gas? Or would you take the opportunity to pitch your story as you glide up three floors? Now, this might not actually ever happen but it's still a good idea to be prepared. That's what I call your elevator pitch.

So, how do you get to your elevator pitch? How do you refine your topic down in such a way that it grabs the attention of someone in a matter of a few seconds? Getting to the heart of your story is the first part to this. The

Author's Biography:

Penny C. Sansevieri

The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at penny@amarketingexpert.com To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com

Posted on: May 28,2005

Email: penny@amarketingexpert.com
Website: http://penny@amarketingexpert.com