The Four Biggest Mistakes In Most News or Press Releases by Robert Watson

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The Four Biggest Mistakes In Most News or Press Releases
by Robert Watson

The 4 Biggest Problems of Most News or Press Releases

Press releases, sometimes called can be powerful marketing tools, they should reach readers from across the country, or even the world for a very low cost.

Press releases are usually free in print publications; several online newswires will distribute any news article widely, sometimes for nothing, most times for a price tag.

If they are going serve their purpose, however, press releases must be composed of a purpose. In a five hundred word article, these documents can reach

The following is a list of 4 common pitfalls which you will want to work around.

1. Too Salesy

On the surface, a press release should be about information. The job of a press release is to create awareness around your your service or product. It ought to feel like a unbiased tale; too much hyperbole, flowery verbiage, or first (

Author's Biography:

Robert Watson is a professional freelance writer specializing in writing press releases. If you want to learn

Posted on: May 3,2008

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