Secrets to Creating Great Headlines by Catherine Franz

Back

Secrets to Creating Great Headlines
by Catherine Franz

By Catherine Franz

Great! You finished your piece and now need a headline.
Usually headlines are less than ten words and need to be
expressed in short, expressive, active words. This provides
quick focus and pull in. By waiting until you know what you
are ending up with, it will save you time. You can give a
temporary headline while drafting.

If you have a good lead paragraph, you will find the
headline. If you want to intrigue or hook your readers, look
at the significant points instead. Which idea or thought can
you use as that hook.

Here are some tips on how to write that headline:

* Grab a highlighter and underline the nouns and key words
in your lead paragraph.

* From the key words, imagine yourself composing a
telegram, and each word is costing you $10. Avoid articles
-- A, An, The -- and prepositions -- On, Under, Beside, etc.

* Substitute simple but effective synonyms to keywords. Say

Author's Biography:

Posted on: December 12,2005

Email: catherine@abundancecenter.com
Website: http://www.AbundanceCenter.com