Is Your Book Selling Well? by Penny C. Sansevieri

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Is Your Book Selling Well?
by Penny C. Sansevieri

by Penny C. Sansevieri

If your campaign isn't doing so well there might be a million reasons why. Everything from the book cover to the timing of the book release could affect sales. But there are a few other components that could affect sales and actually cause a campaign to fail that has the potential of being successful.

Overextending too early: book campaigns are marathons, not sprints. This is an especially tough one for authors because they spend so much time writing the book, the last thing they want is to wait even longer for it to be successful. The real truth is, much of what you'll do in the first 90 days of a campaign is seed planting and sometimes it can take months for those seeds to germinate. The key to success is to pace yourself, but I'm not just talking about pacing your to do list. I'm also talking about pacing your budget. It's very tempting to blow your entire budget the first few weeks of a campaign. There are so many things you can do, and so much of it is enticing you and tempting your wallet. Plan a budget and stick with it, no matter what and make sure you have a bit to splurge on something for your marketing plan six months after your campaign starts.

Media too early: I cannot express to you how significant this is. Getting media interested too early (i.e. before the book is done) can be the kiss of death to a campaign. Why? Well first off you have nothing to sell, and second it's often tough to dip into that media well twice. Give some serious consideration to how much effort you want to put into pushing the media portion of your campaign before the book is done. Now this might seem like common sense to you but again, it's enticing to connect with the media early and there are so many marketing programs that offer

Author's Biography:

Penny C. Sansevieri helps turn authors into success stories. Check out her Virtual Author Tours, free insider info on publishing, and author marketing newsletter at http://www.amarketingexpert.com

Posted on: February 1,2006

Email: author@amarketingexpert.com
Website: www.amarketingexpert.com