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Back Give Your Book a Selling Chance Before You Write It, Part I by Earma Brown Imagine thousands of people buying your book all over the world in the coming year. Furthermore, they love it and write you about how it has helped them. They even email all their friends about your insightful book. Sound far fetched? Believe it; it could happen to you! Keep reading only if you want to give your message the selling chance it deserves. To start with, every part of your book should be a compelling part of your message. Every part should be written passionately and designed to be a sales tool. Touch your readers' emotion with passion for your topic and you'll sell more books. In fact, when you design your book to include the passion points below, you'll sell more books than you ever imagined. Passion Point 1 Write Your Book's Thesis Statement Write your book's central thought or main point into a one sentence thesis. This one sentence thesis proclaims the general mission of your book. If you want your readers to keep reading to the end, write tightly focused copy. Make every sentence and every chapter support your thesis statement. Better yet, if you're writing your book fast (Write Your Best Book Now - 7 Step Program) using the question-answer method the thesis is the main solution your book offers. Passion Point 2 Direct Your Book to Help One Targeted Audience. I don't want to hurt your feelings but not everyone will want your book. Even so, I am convinced there's a community of people in your field waiting for you to solve their problem. What problems does your message solve for them? Develop an audience profile (picture) and keep it in front of you as you write. That way you can visualize a real person to solve problems for. Additionally, knowing your market before you write will help you write focused, compelling chapters. Writing to a specific person or group of people will keep your readers reading to the end. Write too general and your readers may fall asleep and never come back to your book after they wake. Passion Point 3 Sizzle Your Book Title and Cover. Your title may well be 90% of the pulling power for your book. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don't forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of Author's Biography: © Earma Brown, 11 year author, business owner, web developer helps service business owners, professionals and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine iScribe. Send any email to iscribe@writetowin.org for free 7 lesson mini-course Jumpstart Writing Your Best Book Now! or visit her at |
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