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Back Are You Trying to Brand Your Yellow Page Ads? by Chuck Masterson More and more folks are trying to get into Yellow Page ad branding than are trying to get out of it. By definition, direct response advertising has more hard data to support it and the process of branding doesn't. Some of you folks are steamed at me by now, so I should say there IS a place for branding in the marketing process. Large companies want to keep their “Name” in front of customers at all times. But the advertising process has been corrupted to the point where the focus becomes brand exposure rather than a more worthwhile goal of getting the customer to do the talking FOR you. Obviously I'm focused on Yellow Page advertising results. But you should understand every advertising campaign should have a solid base of direct response tied to it. This isn't to say branding is Author's Biography: Posted on: October 30,2006 Email: ctmasterson@gmail.com Website: http://yellowpagesintoprofits.com |
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