How To Write A Super Bowl Ad by Kevin Browne

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How To Write A Super Bowl Ad
by Kevin Browne

How To Write A Super Bowl Ad
By Kevin D Browne

Well, it's that time of year again. No, not the holidays. It's Super Bowl ad writing time.

And all the big boys at all the fancy advertising agencies across the country are, as we speak, camping out at Starbucks and abandoning all thoughts of REM sleep, and disappointing spouses (yet again) in the unrealistic hopes of writing an ad that somehow makes it onto the Super Bowl.

And they go through this pain and suffering because every one of them knows that writing a Super Bowl ad that gets produced and is shown during the game will change their lives forever.

You can sleep in February. There are fewer days then anyway.

This year, the NFL has decided to involve you and me, the fans, to write a Super Bowl spot (call them spots if you want to sound professional). Rather than just hand the creative brief to their advertising agency and let the creatives go at it like a piece of rib eye thrown to blood-thirsty hyenas, the National Football League wants to involve 'real' folk this year.

Marketing ploy? Yep. Been done before? Sure. Who cares? This is beyond huge. This could get you onto 'Entertainment Tonight.' And everyone wants to get onto 'Entertainment Tonight.'

Fact is, the spots on the Super Bowl receive as much (if not more) attention than the game itself. USA Today will feature an entire SECTION on who had the best ads the very next Monday. People in colorless cubicles and on construction sites and at gas stations across the country will be talking about which ad was the best. People who've never met will sit in hotel lobbies and ask each other things like

Author's Biography:

Posted on: November 17,2006

Email: kb62591b@yahoo.com
Website: http://www.become-a-copywriter.com