7 Tips for Book Promotion Media Events by Brent Sampson

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7 Tips for Book Promotion Media Events
by Brent Sampson

Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more).

1. A good place to identify possible media event locations is through local bookstore. Most bookstores carry event calendars or maintain a list of contact people who hold that information.

2. Browse the calendar listings of your local bookstores and see if a certain book promotion fits with their plans. Sometimes it might be necessary to tailor a planned event for a particular occasion or holiday. If there is contact information available, make a note of it so you can pitch the appropriate person about your event. Depending upon the size of the store, that person is either the regional marketing manager, or the book buyer, or the owner of the store.

3. Follow-up with prospective contacts who have not confirmed dates. Selling yourself and your book is a numbers game, and as any salesperson will tell you, the amount of contact is directly proportional to the amount of sales.

4. Be persistent without being annoying. If, after three or four attempts with a particular media contact, you are still unsuccessful move on to another prospect. But keep those

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Posted on: January 22,2007

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