my email box every day. That does not include, of course,

all the Internet Marketing groups that I belong to that send

me a listing of all articles posted each day. It seems like

thousands of new articles are published every week just on

home business ideas alone. The pure volume of written

material can be intimidating.

Why are there so many articles out there? Surely most of

them go unread, right? I think you’d be surprised. The

simple truth is, marketers write articles because they work.

Let’s take a look at what original articles do for you, the

writer. First, you’ve worked hard for the knowledge you

have. If you could share some pearls of wisdom and help

someone out, wouldn’t you? Not only that, but the more

people that find your knowledge helpful, the more you

establish credibility and name-recognition. Second, articles

are a way of keeping your subscribers in touch with you. The

more compelling your subject matter, the more likely you

will re-visit the site that originated the material. Third,

and probably most important, is the wildfire effect that

articles have. As you write more original material, more

people are bound to publish what you’ve written. That

creates exposure as well as linking to your site.

When my business partner and I started writing original

articles, we watched our websites’ page rankings soar and

the Alexa number drop (which is good). Not only that, we

started seeing our names and articles in the search engines

too. Slowly, the keywords that are most pertinent to our

site are starting to be associated with our site (as far as

the search engines are concerned) and that is never bad.

I know what you’re saying. I can’t write and I don’t have

anything to write about. Hogwash. Even if today is your

first day in the Internet Marketing field, you bring with

you a lifetime full of knowledge. Even if you don’t know the

first thing about affiliate programs, pay per click

advertising, or viral marketing, write about something that

you know about. What do you know more about than most people

around you? Parenting? Accounting? Tulips? Write about that.

You never know who’s reading.

You say that you can’t write. That’s okay. Just make your

first article a paragraph or two. Answer these questions:

Why would the average reader be interested in your subject?

What questions might a person want answered on your subject?

What information can you provide that will address those

questions? Where can the reader go to get more information

on your subject? What will cause the reader to think about

your subject even after they close the article?

If you don’t know where to start, begin at

http://groups.yahoo.com and I can almost guarantee you’ll

find a group that interests you. Not only will your market

niche probably be represented there, you’ll also find

general business groups that can be helpful and educational.

Now I don’t want to make any wild claims. I’m not saying,

“Write articles and make $10,000 a month with no other

work.” You laugh, but I’ve seen it. What I’m saying is that

articles are a great way to create exposure for your

website, your product, and your presence as an expert in

your field. Try your hand at writing a few and pretty soon

you’ll not only get the hang of it, you’ll start seeing some

amazing results come from your efforts.

Most everyone likes giving their opinion. Give yours to help

out the next guy/gal and expose the world to what you and

your business have to offer.

Remember, be good to yourself and never underestimate the

power associated with the intensity of your passion.

Wishing you Success,

Scott Foreman

scott@build-passive-income.com

Copyright 2004 Foreman Enterprises

by Scott Foreman

Build-Passive-Income.com

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