A Search Engine Optimizer's New Year's Resolutions by Shawn Campbell With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients' web sites the absolute best on the web. I will not use flash as text. Even though many search engines can now read some of the text embedded in flash, flash sites do not perform as well in search engine results as non-flash sites. Flash should primarily be used to enhance sites; in the same way one would use pictures to ma ... Getting Unlimited Traffic From Search Engines by Kusuma Widjaja Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyone's becoming afraid... They also think that getting #1 rankings is near impossible. Yes, if you're trying to trick search engines, THEN - they're out to get you - BIG TIME. BUT, if you're willing to work with them and help them, then they can seriously be your business's best friend. Here's how: Writing Articles for Search Engines Actually, you're writing articles for ... Work With The Search Engines - Don't try to Outsmart the Search Engines by Kusuma Widjaja Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that spiders - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. If your web pages are full of Javascript, graphical navigation buttons, Flash animation, and other glitzy stuff, your odds ... 11 High Powered Ways To Increase Your Traffic by Kusuma Widjaja 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders. 3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people ge ... Why Ugly Sites Sell More Than Pretty Sites by Anik Singal What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around. Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really he ... META Tags Explained and How To Use Them For Ranking by Frank Kilkelly The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated methods of ranking pages (namely link popularity, optimized anchor text). There are many different types of META tags but the one that can affect ranking a ... Why You Need Outbound Links by Paul Bliss Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website. In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites. Remember, by having outbound links from your site, you are in essence voting for the site you link to. This is part of the entire ranking algorithm ... SEO Deadly Sins - Mistakes That Hurt Web Page Ranking by Frank Kilkelly The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. * Specifying no title for your page * I cannot stress how important the title of a web page is. Failing to specify a descriptive, keyword optimized title will do untold damage to your ranking with the search engines. It is the equivalent to owning a shop and boarding up its windows. Ideally each page on your site should have a unique, content-specific title. * Exces ... Can't write articles? Write code! by Tim Smith If you've subscribed to an seo newsletter for longer than a week, you're well aware that writing articles with tips and advice pertaining to your website's subject is a great way to generate links and traffic. But what if you can't write or are afraid to write? Well, if you can write software, you're still in luck! In this article I'll show you a trick that can still garner you hundreds of links and won't require you know the difference between adjectives and adverbs. I'll use my own little webs ... 10 Killer Internet Marketing Ways To Multiply Your Sales by I-key Benney, CEO, Mscsrrr, New York City Hello, do you have a website and sell something on the internet? If yes, may I offer you 10 killer ways to boost your sales! 1. When you make your first sale, follow-up with the customer. You could follow-up with a thank you email and include an advertisement for other products you sell. You could follow-up every few months. 2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their or ... Search Engine Copywriting: Focus on One Topic by Nick Usborne Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic. There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google. >>>> #1 – When I don’t think about Google and cover multiple topics. There a ... How To Make a Title Tag That Search Engines Will Like by Frank Kilkelly Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website: Include keyword phrases in your title tag: Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. However every shop window is boarded up and all that is visible is its name. You mean to purchase a new Hi-Fi system and need to locate a suitable store. You look at all the names but are getting confused as to whi ... Google Finally Dropped The Bombshell On Affiliate Marketers by Kevin Emswiler Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did. In case some of you reading this don’t know what I’m talking about; Google no longer allows affiliates using adwords to send traffic directly to the merchants website. Affiliates will now have to send traffic to their own sites first. This is going to make a lot of affiliates angry because now they have ... 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits by I-key Benney, CEO, Mscsrrr, New York City Hello, do you have a website and sell something on the internet? If yes, may I offer you 10 blazing ways to sky-rocket your profits at your website! 1. Use a P.S. at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus. 2. Publish a free ebook and give it away from your website or in your e-zine. This will increase your traffic, sales and e-zine subscribers. 3. Create multiple streams of income with your web site. You could ... Search Engine Optimization Meets Online PR by Dali Singh We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the way to go. One of the primary benefits of getting your content rich articles indexed in the search engines is so that you can increase your websites’ overall PageRank, while continuing to build exposure for your company. Here are a few tips to get you started in the right direction: Add popular keyword ... Can You Write Naturally and Get Good SE Ranking? by Francisco Aloy The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didn't say website; that's because the search engines don't spider websites, they spider web pages. The search engines will look to see how well the related page title, keywords and body text apply to the subject matter. This means that if you are talking about widgets, your title, keywords and body copy should be tightly focused only on widgets. Stray from your main subje ... The Top 10 Most Ludicrous Things You Can Do on Your Web Site by Courtney Heard We have a running joke in our office that one day we’ll load a page and it will say “You have reached the end of the World Wide Web” and it will be the truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features and practices that keep popping up, in spite of their highly detrimental nature. I find myself, day in and day out, advising clients to remove something or other from their web site, as it is stunting their online business potential. But cleaning up t ... Search Engine Optimization by Seamus Dolly While it can be spelt a variety of ways, agreement after that can be difficult. It is a business to some, and understandably, they extol their own theories. However, search engine optimisation doesn't have to be complicated beyond the reach of the average site owner. Its essence is to simply make your page as spider friendly as possible, and having keyword, search phrases, density somewhere close to the accepted requirements of search engines. Too high a density may be considered spamming, and i ... Search Engine Submission Techniques on Google by Ivana Giardi The orientation guide for businesses getting started online Over the years of its existence Google gained a well-deserved reputation as the top choice for internet users. Providing a comprehensive coverage of the web and returning searched queries with great relevancy in less than a second, Google certainly is the internet’s front door. Because of the popularity of this search engine, it is critical to get your website listed in Google and achieve a high ranking in search results. There are two ... Promote With Simple "Folksy" How-To Articles! by Ron Knowlton When it comes to article writing, not everyone is a Dave Barry or even a Bob Leduc or a Kevin Nunley for that matter (three great article writers, by the way). But really, that's okay. There are simple yet effective articles you can use on your web site or send out (even if you aren't a great writer) that can still work for you! Here are three simple ideas: 1. A simple folksy how-to advice article will always pull in readers. You don't need to be a great writer! Just write the way you talk ... Website Promotional Consideration by Michael J Medeiros Promoting a Website is becoming tough. For many, problems are seen at the beginning, when attempting to register a domain name. Once a satisfactory domain name is acquired, the site is lost within a see of competition. Time and money is required to excel above the competition. Along with these common suggestions, there are five areas to consider when promoting a Website. Core Promotion – Establishing Links A major fundamental to promoting a Website is establishing links. Back-links allow people ... 8 Ways to Free Targeted Traffic by Steve S. What good is your website if no one knows about it? The reason most webmasters fail within their first year is because they overlook advertising and promotion. Just because you have a perfectly designed website does not mean that people will find it. It is not hard to produce a steady stream of targeted traffic, and it can be absolutely free if you do it right. Below are eight free ways to produce quality targeted traffic for your website. 1. Search Engines Search Engines are one of the best sou ... Your Article is Being Used Without a Resource Box - What Can You Do? by Francisco Aloy Sooner or later, no matter how much you hate it, some Webmaster is going to use your article and won't include your resource box. Another common practice is that of replacing your HTML link with a text link. Funny thing, when you submitted the article, it had a HTML link! Before jumping the gun and coming down hard on the offending Webmaster, take time to think. There are many reasons for somebody to do that. It could be lack of experience or ignorance; the feeling the Web is so big they'll nev ... Inside the Mind of a Super Affiliate by Bob Mobino I only know one risk-free way to retire early, while being lazy. It's all about being a Super Affiliate. Using other peoples' resources via a systematic strategy, here's your elixir to maneuver your way to Internet riches. While other entrepreneurs kept massacring their time with endless research in product-creation, I rejoiced the ultimate lifestyle of a Super Affiliate, toying around with search engines... inventing, conceptualizing and materializing strategy after strategy. Facts You Shou ... Twelve Steps to Higher Search Engine Placement by Craige Stacey Getting a high ranking in the search engines can mean the difference between success and failure. Here's twelve steps to getting highest possible placements. Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site. The following 12 design tips will he ... | ||||||
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