28 Reasons Why Publishers Will Buy Your Book by Catherine Franz Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind. 1. The author's previous books have sold well. 2. They love a book and think it will sell. 3. They think a book will sell. 4. They love it enough to publish, regardless of its commercial potential. 5. It's a book that deserves to be published because of its value to a cause or the country. 6. An editor ... 10 Reasons Why People Attend Book Signings by Catherine Franz This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. I felt it was important to share it with a wider audience. I also interspersed some personal experiences. The survey was conducted by Catherine in-person with people who attended book signings at area bookstores in Northern Virginia metro area between January 2004 and September 2004. A total of 325 people comple ... New Age & World Government by G Kumar Author's Biography: G Kumar, astrologer, writer and programmer of www.astrologiavedica.com. Recently he was awarded a Certificate by the Planetary Gemologists Association www.p-g-a.org ) asa Planetary Gem Advisor. To subscribe to his Free ezine, the Z Files, click here. mailto:info@eastrovedica.com/subject=subscribeZF He is contactable at info@eastrovedica.com Address of his physical shop is Zodiac Computers, 3/528 Tkss Bldgs, East Nada, Guruvayur Kerala, India 680101. Of ... The crusades of writing by Tushar Jain The crusades of writing T.Jain This article does not discuss what to write or how to write, but merely a favorite – why to write. The world appears in its dissatisfactions. Potential lies in the prospect that desires to change it, and prosperity lies in the chaotic chase that has already begun. Writing is barely a provision of the many to choose from. Any man can breathe. Any man can disembowel liquid. Any man can write. Writing becomes a necessity when the worthier elements of life ... WHO SAYS YOU'RE NOT A WRITER? by Lynn Colwell The other day, a client told me, “I’ve been talking to a lot of other aspiring writers and I can’t believe how unsupportive they are. I had an editor interested in something I’d written and two other writers were unbelievably negative. One said my writing wasn’t good enough for publication. Another told me that this particular magazine never publishes new writers. I was so depressed after I heard these remarks that I haven’t had the heart to send the editor anything.” The need for support and ... PRESCRIPTION OPTIMISM by Lynn Colwell A client explained that she’s stuck in a writing rut because she’s on constant overwhelm. In other areas of life, she explained, she’s organized and orderly. But when it comes to writing, it’s as if she’s possessed. She’s inundated with ideas. Where to start? When she opens Writer’s Market seeking to be inspired, boy is she! She comes up with a great story perfect for a particular magazine, then spends hours ferreting out dozens of other publications where the piece might fly. If she does attemp ... The Top Ten Secrets of Successful Authors by Judy Cullins The Top Ten Secrets of Successful Authors Judy Cullins ©2005 All Rights Reserved. If you are not a successful author yet, incorporate the following ten secrets: 1. Treat your book as a business. You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it. 2. Create a flyer for each book you offer. Hand out your flyer at business meetings or at any public place. Ask your audience to pass ... Distribute Your Self-Published Book - Part 1 by Judy Cullins Distribute Your Self-Published Book - Part 1 Judy Cullins ©2005 All Rights Reserved. Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the Author's Biography: Judy Cullins, 20-year Book and Internet Marketing Coach works with sma ... Distribute Your Self-Published Book - Part 2 by Judy Cullins Distribute Your Self-Published Book - Part 2 Judy Cullins ©2005 All Rights Reserved. Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the Author's Biography: ... 10 Article Writing Quirks by Nicholas Dixon By Nicholas Dixon The Island Marketer Much has been touted about the effectiveness of article writing in the promotion of their business. While everyone raves about its benefits I’ll look into a few quirks. 1) Too much junk- You can’t even imagine the amount of rehash material that is being passed off as something in which the reader can find valuable. Some writers rush to put out their work putting quantity over quality. It pays to be original when you are into article writing. W ... The Publishing War by Cheryl Kaye Tardif Looking for a publisher? In North America, there are hundreds of thousands of people who dream of becoming a published author. They write in their spare time, on their days off and well into the night. Most of them, however, are reluctant to step into the 'war zone' that is the publishing world. Author's Biography: ... Your Book Marketing Plan - Winning Strategies and Tips by Ink Tree Ltd. Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds. A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan. The first thing that comes to mind for ... Key Differences Between Publishing and Self Publishing by Ink Tree Ltd. For many authors just starting out, it can be a confusing and overwhelming decision whether to self publish a book or to seek out a traditional publishing house. It is important to know that the decision you make can have a huge impact on the success, or the failure, of your book. There are many factors to consider, and the right decision is going to be different for every author and for every book. Here are just a few key factors and publishing tips to help you make the decision of exact ... 10 Things to Expect from Your SEO Copywriter by Glenn Murray From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx ... Successful Documentation Projects – Part 1 of 3 – ‘Understanding’ by Glenn Murray The creation of user documentation is a big component of any software project. Unfortunately, it’s often undervalued and left to the last minute. But that doesn’t mean it should be without a good management plan. This is the first in a series of three articles outlining the key elements of a good user documentation process. It’s kind of an “ideal” process; very few projects will be able to implement every step, and some will require additional steps. Nonetheless, it should provide you with a ... Successful Documentation Projects – Part 2 of 3 – ‘Specifying’ by Glenn Murray So you’re responsible for managing a documentation project. You know who your audience is, what they’re trying to achieve, how the product enables them to achieve it, and what the audience requires of the help. Now it’s time to spec out your intentions. NOTE: This is the second in a series of three articles outlining the key elements of a good user documentation process. (To read the first and third articles in this series, go to http://www.divinewrite.com/docoprocess1.htm and http://www.div ... Successful Documentation Projects – Part 3 of 3 – ‘Writing’ by Glenn Murray So you understand your user documentation project and you’ve specced it out. Now you’re ready to write. Here’s some tips to help you on your way. This article isn’t about the actual writing itself; it’s about the things which go along with the writing. (For information on writing online help, see www.divinewrite.com/helpfulhelp.htm.) NOTE: This is the final article in a series of three outlining the key elements of a good user documentation process. (To read the first and second articles in ... A Day in the Life of a Freelance Copywriter by Glenn Murray Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low. So ... 10 Tips for Aspiring Freelance Copywriters by Glenn Murray Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable beca ... Web Copy – How Much is Enough? by Glenn Murray These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001) ... Writing Benefit-Driven Web Copy – 4 Steps to More Sales by Glenn Murray You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy. What the article didn’t discuss was how to actually wri ... Engage Your Customer – Write About Benefits by Glenn Murray Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you. Recap your answers – maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product? If your first list looks anything like your second, chances are you’re ... How to Make the Most of Your Website Copywriter by Glenn Murray Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Because the copywriter’s audience is driven by the realities of the business market, so too is the copywriter. Although the good ones love to write, they don’t necessarily love to writ ... Writing SEO Copy – 8 Steps to Success by Glenn Murray We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after. There’s a lot of information around about how to incorporate keyword phrases into your ... 10 Things You Should Expect From Your Website Copywriter by Glenn Murray As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know ... | ||||||
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